Wednesday, 9 November 2011

Rihanna - Rude Boy

This is an R&B-soul song where the artist is attempting to make herself appeal to rebellious men.
Throughout most of the shots in the music video, the artist is wearing revealing clothes which expose her stomach, which is a standard convention of R&B music videos with female performer, and she also makes a lot of suggestive movements, so these count as both elements of voyeurism (since the artist is trying to portray herself as an object of male desire) and motifs (since these kinds of shots are used repeatedly in the music video) .
The music is quite fast paced and it sounds very upbeat and lively, and this mood is portrayed effectively using the bright colours in the background and the suggestive movements made by the artist.
rihanna-brick-wall.jpgThere are also a few examples of the lyrics matching up well with the visuals, such as when the artist sings "I'm gonna let you be a rider" as she sits on the back of a lion thrusting as if she wants to ride it, and the words "want want want" and "boom boom boom" have been sung by the artist with those actual words being shown in the background in bright flashing colours.

rihanna-in-gucci.jpg





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