Sunday 30 October 2011

Use Of Technology For Our Music Video

As we progress further towards the completion of our music video, we will use the technological devices that we have in various ways to ensure that our music video is constructed in the way we would like it to be.
Listed below are the technologies that we will be using and how we intend to use them;-

1. Camcorder - using the camcorder, we will take various shots in our music video so that there is a variation of shots that we can work with. To ensure that our music video portrays a natural setting and cheerful mood, we will use close-ups to show the artists face as she is walking and dancing through the trees. We will also use a 360 degree shot to portray her dance movements to show the innocence and carefree nature that the performer will be trying to express. Zooming into the performer, as well as panning shots, will be used in our music video so that the performer is the main focus of the music video, and so that the audience is made more aware of what the performer is doing in different shots.
2. Mobile phone - a special mobile phone that plays music will be used in our music video. Although the phone will not appear in any of the actual shots, it will play the song for our music video as the performer walks, dances and sings along to the lyrics.
3. Apple Mac Computer - using Final Cut Express on this computer, we will use various editing techniques to match the performers singing to the music, add cross-dissolve transitions as well as other transitions that work with the genre and mood of our music video. Making the music fade-out at the end of the song, as well as slowing down or speeding up particular shots, are other examples of editing methods that we may use as we are editing our music video, as well as darkening/brightening particular shots.

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