In the digi-pak, they have clearly shown the members of their boy band in a colourful, natural location, which means the conventions have been challenged, since most R&B-pop digi-paks would show the performers wearing very little clothing and possibly wearing golden chains or partially exposing their boxers, which isn't the case for this particular digi-pak, but since they are trying to promote a boy band, and the song is partially a pop song, having a natural location and wearing hoodies and jeans would be an effective way of promoting an R&B-genre digi-pak.
Smaller pictures of the artist on the back cover, a greyscale image and the black and white font that has been used are another way in which they conformed to the conventions of standard digi-paks and therefore made the digi-pak seem like a digi-pak of a high standard.
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