Commentary Script

 Jolyon
- We conformed to the conventions of indie-music videos by using bright colours (whitish-green and whitish-pink) which was used for the writing in both our digi-pak and magazine advert, and we challenged them by not having someone playing an instrument, and using a brick wall as the background on the outside front cover of our digi-pak.
The main age group we were trying to attract with our promotional package was 9-20 year olds. This is mainly due to the age of the artist since people of these ages can relate to the artist because of this.

Janna
An artist who really inspired us in the making of our video was Ellie Goulding. The genre of her music is quite similar to ours, and we really like all the music videos she has produced as an artist. Her music video 'Starry Eyed' had many of the effects which we wanted to incorporate into our own, such as the sprarkly effect she had which made things look like they were glistening, in a way, very over the top.
We also had inspiration from Rihanna's album cover for the making of our own - no vibrant colours were used, and we knew straight away that this was the type of image we wanted on the front of our album cover.

Sophie
We tried our best throughout the video to match the lyrics with the visuals, although this was difficult due to the fact that the lyrics of our song are meaningless. For example, when the song says "she thinks she left her underpants" this would have been hard to find a visual link that would match with it. However, there was a part of the video where we did the lyrics justice with the visuals.

Jolyon
Since part of our song says "Don't you freak and hide", this matched well with the visuals since Sophie was running behind the tree, as if she was trying to hide from something in the wonderland, although we left the idea of what she was actually hiding from for our viewers to decide.

Jolyon
The digi-pak, magazine advert and the music video all share some similarities in terms of how they match the indie-genre conventions, as all three parts of the package show bright colours and natural environments in the background, and the artist portrays herself as an innocent and playful character, which was kept the same in the three parts of the package.

Janna
We tried our best to use very picturesque locations when taking photoshoots for both our album cover and our magazine add. Hopefully this would allow the audience to see what type of genre of songs they would be expecting to find on he album. We believe that the pictures gave our digi-pack and magazine advert a very innocent and relaxed vibe, and really did our genre justice.


Sophie
We were trying to promote our artist in a way that would portray the genre. We tried to keep the bright green and pink colours in our magazine advert and digi-pak so that the target audience we were aiming at, and the genre of our promotional package was clear.

Jolyon
We were told not to edit the colours too much, and that some of the lip-syncing in our rough cut was off, so the feedback from our rough cut shaped our music video was very helpful. The background noises were something else we needed to remove from the music video. When we presented our initial pitch to our peers, we were told that we needed to think about how our location was going to be edited in the shots to make it look like a wonderland.

Janna
So taking all of this on board, we found that reducing the speed to some of our footage gave a feel essence of gracefulness to the video. Even though this was only a very small tweak in our editing, as a group we agree that it made all the difference. We also added in some sparkles into a shot of our artist playing with the water in the pond.

Sophie
Yes, this is one of the aspects we took from Ellie Goulding's video "Starry-Eyed". We really thought that this effect would fit well with the genre and appeal to our audience because this effect makes some of our shots look very mystical, which makes this video match up effectively with our indie-genre.
Our final cut feedback was very positive from both teachers and peers, and that our music video portrayed our music genre very well as it was very mystical, but our lip-syncing at the beginning was slightly out of sync with the lyrics of the song.

Jolyon
Another point that was made was that there needed to be more shots of the artist looking at the camera, because in some of the shots she is looking down at the grass or facing away from the camera. We were also told that we needed to include more close-ups, a wider variety of camera shots and transitions could have been used, which we will try to include in our next project. 

Janna
We all agree that without final cut, photoshop and blogger, our promotional package would not be to the standard it is. All the effects on final cut really helped us shape the initial pitch that we had in our heads, and we're s pleased that we could bring all of these unique ideas to life. We also couldn't have had such amazing quality photos on our album cover and magazine adds without the HD cameras.

Jolyon
Using the HD Cameras, we were able to take some good pictures of Sophie and natural locations which we altered effectively on Photoshop. We changed the colour of our outside front cover by changing it to greyscale to make it clear that it is the voice of the artist we are trying to promote, rather than the clothes she is wearing. Then we changed the colour of the scarf to make it a bright pink, which matches with the bright pink on some of the words on our magazine advert and digi-pak.

Sophie
Using Blogger, it allowed us to see our progress as producers, and as the artist I became more confident as we took more footage, and I saw the ideas that I had from the start of our project and incorporated those ideas into my own performance. The other directors took my ideas into account and tried to incorporate them as best they could, and I'm really happy with the final product.